Regardless of how large or small your business may be, having great headshots is absolutely critical. Why? Because when people see your image, they make decisions about how trustworthy, knowledgeable, professional (insert any adjective that describes your business/brand) you might be. People preferentially do business with people they know, like and trust. Good headshots help customers decide if they want to take that next step with you. So yes, great headshots are super important.